Interstate Specialty Products revitalized its corporate brand, and leveraged its marketing to include PPC, SEO, E-news letters, press releases, trade advertising , and updated collateral. Results were more qualified leads and more sales.

The Situation:

Interstate Specialty Products is a leading manufacturer of gaskets and custom die cutting services. The company has been in business for 45 years, is a leader in gasket manufacturing and custom die cutting. The goal of the company is to significantly increase sales. Before launching a marketing strategy, it is important to solidify the company’s brand internally, and to present a consistent brand message externally to its key audiences, strongly supported by the management and employees of Interstate.

The Solutions:

From our proprietary brand discovery session, Focus 2020™, Intestate determined that its unique selling propositions were:

1. Interstate is experienced – with global and diverse markets and knowledge in materials
2. Interstate is a leader – in gaskets, die cutting, state of the art technology
3. Interstate is customer focused – collaborative team, interactive, personalized, boutique, internal and external
4. Interstate offers customized solutions – in materials, design, innovation, unlimited resources, ISO 13485 (medical certification)
5. Interstate offers the highest quality – throughout all aspects of the client experience.

New Tag Line:
Interstate Specialty Products - Where Innovation Takes Shape

Emphasizing Interstates multi -product, multi designs, in an updated design look, including an updated logo. The look can be used with modification for both the industrial and medical/scientific markets. Behind the concept came the development of a new offline and online marketing initiative consisting of the following:

1. New collateral material
2. New ads placed in medical, filtration, and valve trade publications
3. New updated website (still in progress)
4. On going press release and product announcement campaign
5. Monthly E-newsletter to customers and prospects
6. E-News blasts through targeted markets provided by specified trade publications
7. Search Engine Optimization Campaign
8. CPC Cost Per Click Campaign

The Results:

"We have found a great partner with Grant Marketing and Pixelgroove over the past 10 years that have really transformed our company's "soul" from a small industrial local company to a nationally recognized leader in our industry"
- John Savickas, CEO

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