Frequently Asked Questions:
What is web analytics?
Web analytics is the measurement , collection, analysis and reporting internet data for the purposes of understanding and optimizing web usage. It shows you how people found your site, how they explored it, and how you can enhance their visitor experience.
Why is web analytics important?
With this information, you can improve the number of visitors and quality of visitors to your website, understand how to increase conversions, and improve the return on investment (ROI) of your marketing dollars.
What types of analytic systems do you review?
We have experience with Webtraxs, StatCounter, WebTrends, and Superstats, but strongly prefer Google Analytics. We will need to work in coordination with your IT department to either grant us ftp access or temporarily add our analytics contact to your account.
Do you focus on any particular markets?
We specialize mainly in the Business to Business (B2B) market with an emphasis on engineering, manufacturing, technology and industrial oriented companies. However, our web analytic evaluations and approach work for any type of company.
Once you run a report and provide an evaluation, what do you do with the results?
Once we have the results, we’ll sit down over the phone or at a personal meeting to review the data. The information can provide insight into:
- Where are my visitors coming from and what do they do on my site?
- How can my website convert more visitors into customers?
- Which keywords resonate with prospects and lead to conversions?
- Which online ad or creative is the most effective?
- Are my GlobalSpec or ThomasNet programs worth the investment?
If the upfront reports/evaluations are free, what’s in it for GM/Pixelgroove?
After reviewing your data and learning more about your company’s history, products, services, business and brand strategy, we will propose to develop and execute the most effective on and off-line strategies. We will help you make smarter choices so that your marketing will drive the desired quantity and quality of leads and conversions. However, there are no obligations to receive the free reports.
Why is my company’s brand and message important?
Your company brand is visible 24/7 on the internet. It is important that your company brand delivers a consistent, believable, and defendable message to your targeted audience. If your website does not reflect a professional, unique design and brand message, your web visitors are likely to continue searching and not return to your site. You can also enhance your leadership in your market with white papers, articles, videos, and social media links.
Do we need to meet in person?
We don’t need to meet in person to review the reports, but would eventually like to meet if we develop a more defined business relationship. We cover the New England states including Massachusetts, Maine, New Hampshire, Vermont, New York, Maryland ,Pennsylvania and New Jersey.